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Latest News

Happiness Capital Management

2026.09.03Release

We have introduced a new function called "Marugame Fan Score" that visualizes customer feedback on employees' voluntary community and store activities. It has begun operation as a new analytical function to support Happiness Capital Management

2026.08.25Release

Toridoll Japan is taking on a new initiative in Happiness Capital Management: developing new products based on ideas from store employees.

2026.07.23Release

≪Marugame Seimen Promotes "Happiness Capital Management "≫ Following last year's success, Marugame Seimen will continue its "Marugame Family Holiday" program to create time for employees to spend with their families and loved ones. All Marugame Seimen restaurants nationwide will be closed on Wednesday, July 29, 2026.

2026.06.09Release

We held our first all-employee meeting since the full implementation of "Happiness Capital Management," the "ALL TORIDOLL Happy Conference MEETING 2026."

PR

2026.09.16Marugame Seimen

Aya Ueto examines two different udon noodles and compares their taste, exclaiming, "They taste different too!" Marugame Seimen's new TV commercial will begin airing nationwide on Saturday, September 19, 2026.

2026.09.15Marugame Seimen

Marugame Seimen's first-ever free distribution of "bite-sized udon" for comparison: "Fluffy" udon (kama-nuki) and "Smooth" udon (shime).

2026.09.01Toridoll Holdings

Toridoll Holdings, which operates approximately 2,100 stores worldwide, has introduced "AI Awata-san," an AI that replicates the founder's "decision-making criteria."

2026.08.27Marugame Seimen

September is still "summer" with hot days continuing! With the weather unpredictable this year, we've introduced "Pork Tsukemen Udon," where you can choose the amount of udon noodles and the flavor of the dipping sauce to satisfy your wavering appetite! Up to 3 servings for the same price, plus a new "rich seafood" flavor!

IR

Sustainability

2026.08.05Toridoll Holdings

Toridoll Holdings, through its "Butaya Ton-ichi Matsudo Ekimae Store," is collaborating with the Matsudo City Social Welfare Council to implement food bank activities – a movement that began with the store employees' desire to "help local children."

2026.06.23Toridoll Holdings

Various brands from the Toridoll Group participate in graffiti removal and international aid activities based in Shibuya Ward – implemented as part of the S-SAP agreement with Shibuya Ward.

2026.05.27Toridoll Holdings

Toridoll Holdings supports the activities of Marugame City, with which it has a comprehensive partnership agreement, by utilizing the "Hon no Mori-go" bus for international exchanges among island children and providing udon noodles at the traditional "Odaishi-mairi" pilgrimage.

2026.04.06Toridoll Holdings

Applications now open for the 6th Toridoll Sustainable Business Contest! All finalists will receive a guaranteed final interview for new graduate recruitment. Applications are being accepted in five categories, including "Psychological Capital" and "DX."

DX

2026.09.07

Toridoll Holdings, which operates approximately 2,100 stores worldwide, has introduced "AI Awata-san," an AI that replicates the founder's "decision-making criteria."

2026.08.13

To accelerate new store openings, we are introducing a real estate AI tool that utilizes satellite data and AI to connect with landowners.

2025.10.09

Marugame Seimen begins testing AI in new store development to accelerate new store openings

2025.07.02

Facial recognition time-stamping introduced at approximately 1,000 Toridoll Group stores, including Marugame Seimen, Kona's Coffee, and Yamagyu Meat

2024.01.25

Winner of the "IT Systems Award" at the Forbes Japan CIO AWARD 2023-24