The TORIDOLL Group has thus far expanded its business by developing new lines of business, entering overseas markets, and actively pursuing M&As. However, business expansion also entails increasing points of contact with local communities and extending influence over them—as such, it occasions higher demands and expectations from our stakeholders.
In order to respond to these expectations, we contribute and give back to local communities by proactively helping them to resolve any issues they may face.
Results of Social Contribution Activities (FY2019)
|Expenditure on social contribution activities (Yen)||25,938,716|
|No. of Marugame Udon Class||409|
Contributions via Our Core Business
Food Education Provided through Hands-on Udon-Making Class
Marugame Udon Class is an activity that is aimed mainly at allowing children to experience making noodles. It also serves as an opportunity to let them learn important matters, such as the preciousness of food and gratitude for their parents, not to mention the pleasure of cooking and eating food.
As well as Japan, we run these hands-on classes in Cambodia and China, where large numbers of children have also taken part.
Since the launch of the classes in fiscal year 2012, a total of 40,508 children have taken part, as of March 31, 2020. In fiscal year 2019, some 6,942 children participated.
Initiatives for Children's Cafeterias
The TORIDOLL Group actively supports children’s cafeterias. In Shinagawa-ku, where the Tokyo Headquarters were located until August 2019, we participated in the Shinagawa Children’s Canteen Network. In fiscal year 2018 and fiscal year 2019, we were also involved in the operation
MARUGAME SEIMEN Kitchen Car
MARUGAME SEIMEN started operating a kitchen car in 2019. The kitchen car is equipped with a noodle cutting machine and boiler, making it identical to a mobile store. We can now offer ”fresh udon” anywhere in Japan, making the brand concept of ”The delicious taste of freshly prepared food” into a reality.
In fiscal year 2019, we held udon making classes primarily at the request of regional administrative bodies, schools, and local governments. We held a total of 15 classes in 13 regions across six different prefectures.
This year we have witnessed the spread of COVID-19, and we are using our kitchen cars to provide food in support of healthcare workers and children’s cafeteria operators, who provide children with free or cheap meals in a communal setting.
Building a School with Kama-age Udon
We donated a portion of profits (approximately 13 million) from the udon we sold at MARUGAME SEIMEN restaurants in Japan to help build an elementary school in Myanmar.
While the school was being constructed, our employees volunteered to visit the site and help with the construction. They also interacted with local children who are going to attend the elementary school when it is completed.
Since then, our employees have continued to interact with the children, holding drawing classes and playing sports together.
Regional Revitalization Initiatives
Support for Reconstruction of Marugame Castle’s Stone Walls
Takaya Awata, who has been our President & CEO since 2011, is currently culture and tourism ambassador for Marugame-city. Marugame Castle, which is a symbol of the city, was badly damaged in the July 2018 Western Japan Heavy Rain and, in order to support its reconstruction, in April 2019 the TORIDOLL Group placed donation boxes at MARUGAME SEIMEN restaurants in Japan to raise funds.
Support for Sports
Support for the Shikoku Island League Plus
In fiscal year 2019, TORIDOLL formed a partnership with the Shikoku Island League Plus (Shikoku IL), an independent professional baseball league in Shikoku. Shikoku IL seeks to promote the revitalization of local communities in Shikoku, and the TORIDOLL Group intends to help Shikoku IL further enhance its activities.
Desiring to provide opportunities for high school children to pursue their dreams, this fiscal year we are planning to co-host the “TORIDOLL Holdings & Shikoku IL High School Student Tryouts.” We will provide financial support for the participation, travel, and accommodation fees of those taking part; we also intend to establish an athlete sponsor system to support remuneration even after participants enter into contracts with a Shikoku IL baseball team. With the goal of “making Shikoku an island that overflows with dreams and happiness,” we will actively engage in social contribution activities with Shikoku IL .